Top PPC Management Tips in 2021: The Future of PPC Management
PPC advertising is constantly evolving with Google, Facebook, Microsoft, Twitter, and other pay-per-click platforms adding improved features and options along with introducing more and more machine learning-based features to the mix. As a business owner, a PPC Management Agency manager, or someone who is the key decision-maker for their PPC campaigns, one needs to be constantly updated about these features and trends. Here are a few of the top PPC management tips that should help you stay ahead in 2021. Understand the Big Picture One of the best ways to stay on top of the game is to understand the whole picture of your PPC campaigns. If you don't know the rules then how can you expect to implement them effectively. Understanding the number of days a campaign is active, campaign click trends, etc., is a must. Understanding the rest of the overall KPIs of your PPC campaigns is essential to the success of your PPC campaigns and these include click-through rates, bounce rate,