The Importance of Optimizing Your PPC Campaigns: How To Do It Correctly
Leaving your PPC campaigns on automatic optimization is just what most PPC platforms suggest. But is that recommended? Are your ad spends begin best utilized by the automatic/smart campaigns? Do you trust the automatic campaigns enough? I bet these are questions that show up every now and then in your thought patterns about your PPC campaigns . As professional PPC managers, our agency manages multiple accounts and we never let it run unsupervised on automatic mode. The results we get to support our choice to intervene and take as much control as possible whenever the data recommends it. The Importance of Optimizing Your PPC Campaigns So, what are the advantages of having automated campaigns, and, even if you have, should you be switching them off? Better conversion: Let’s say, you’ve optimized your e-commerce site as per your budget, the best way to sell your products would be to focus on conversions on each e-commerce listing page: an advert in one, a banner in the other. These